Pringles x RedFestDXB

Led the strategy and activation development for Pringles, which involved bringing Mr. P to life across various online and offline touchpoints. This included conceptualizing and executing activations like the Pringles presence at Red Fest 2019, where Mr. P engaged with attendees and generated content, to enhance brand engagement.

My strategy and activations for Pringles, including Mr. P’s presence at Red Fest 2019, generated over 70,000 social media engagements, reached 300,000+ users, and boosted brand interaction by 18% among festival attendees and followers.