MINI city rally social takeover

For the MINI City Rally in Dubai, I developed and executed the social media activation strategy, designed to amplify the event's excitement and engagement. This encompassed strategic planning for live event coverage, including real-time content creation and distribution across key social platforms. Additionally, I played a key role in hosting event segments, ensuring a dynamic and interactive experience for both on-site and online audiences. The goal was to capture the unique spirit of the MINI brand and the thrill of the city rally, fostering a vibrant online community and maximizing event reach.

Reached over 150,000 users and generated 500,000 impressions across social platforms during the event weekend. Drove a 14% increase in real-time engagement, grew MINI’s Dubai following by 5% within a month, and sparked over 1,000 event hashtag uses.