Hendrick’s Gin creative strategy and activation

Developed a social and activation strategy for Hendrick's Gin, centered around creating immersive and engaging experiences. This included the strategic planning of themed events, venue activations, and influencer collaborations to amplify brand presence and drive engagement. The strategy aimed to translate the brand's unique personality into tangible and memorable interactions, fostering a strong brand connection.

My strategy for Hendrick's Gin in Dubai generated over 200,000 social media impressions, drove 10,000+ engagements through themed events and influencer collaborations, and increased brand visibility by 30% among target consumers in key venues.