Mackintosh Quality Street 80th anniversary influencer campaign

For the Mackintosh Quality Street 80th anniversary activation, we executed a mega-influencer campaign, flying Taim AlFalasi from the UAE to the UK for an exclusive factory visit. This activation provided a unique opportunity for the influencer to experience the brand's history firsthand, effectively allowing our audience in the UAE to share in this heritage and social story. The campaign generated engaging content and buzz around the anniversary.

My strategy and execution of the Mackintosh Quality Street 80th anniversary campaign for Nestlé, featuring a mega-influencer’s UK factory visit, exceeded targets by 15%, generated over 150,000 social media engagements, reached 300,000+ UAE followers, and drove a 20% increase in brand mentions across platforms.